In his book, Berken explores the world history of innovation and shows how new ideas really become successful and innovative. Scott explains the mechanism and frameworks for innovation, at an abstract level, at the same time making it very clear to a reader that innovation is not possible merely by the use of frameworks/methodology.
Based on a lot of examples from the history of technology and IT-business, the author shows how to turn new and fresh innovative ideas into real phenomena that change the market, society and this world as a whole.
This book is not a practical aid, it will not give you an explanation of where to get that “genius idea”. However, as you read the book, you will find out that there is no simple answer to this question.
As well, do not count on the fact that after reading this book you can immediately come up with an “innovative idea” for your own business, start-up or for example, make a discovery that will turn the world over. It will not happen, at least not “in a minute.” But the book can definitely inspire, become a good push to the action.
“The myths is that turning the mystery of the idea into something innocent, obvious, and comfortable. Instead of hard work, personal risk, and sacrifice, the myth suggests that great ideas come to people who are lucky enough to be in the right place at the right time.”
This book is debunked 10 myths about innovation. Scott skillfully accents and asks the right questions, destroying myths about innovation and helps to come to understanding how they can change the world.
In the first chapter “The myth of epiphany” he tells that every great discovery, invention, every “genius idea” did not come to people just like that. The idea “doesn’t fell on a head”.
Scott managed to very skilful operate with historical data. He noticed that historians very often tell a story deciding which facts to include and which ones to leave out. What proves that history is always a viewpoint and interpretation.
In his book, Scott also tells the myth of the idea of “lone inventor” and another good point in the book is the fact that being an idea owner is not always obvious through history.
The final four chapters seem a little disjointed as they don’t follow the myth-busting theme of the rest of the book and felt a little bit like the author tried to be the philosopher on “no-one can teach you innovation”.
In terms of reading The Myths Of Innovation is quite light and easy going. However, as for me, it’s a good book for a train journey.